‘Selfie‘ was dubbed as the word of the year by
oxford dictionary in 2013. Well it just doesn’t end there, your social
networks are swarmed by selfies of friends, relatives and admit it; even
you have taken a selfie and posted it on your social channels. Brands
are not too far behind they have tapped in this craze and incorporated
it in their campaigning efforts. Love them or hate them, selfies are
here for now!
Marketers
have started to cash in on this trend. To highlight the importance of
this pop culture trend, below is the list of selfie contests which will
hopefully inspire you with some selfie marketing ideas for your next
campaign. Like we did the best twitter campaigns article sometime back. But first, let me take a selfie 
1. AXE
Axe just launched AXE peace,
a new range of their products. Thus, they kept the launch of their new
product as the core idea when they ran their selfie contest on social
media #KissForPeace – Twitter, Instagram & Facebook. The contest
began on February 2014 and ended in June 2014, wherein they had 4
sub-contests (themes) i.e. – Kiss your loved one, kiss your rival,
Pucker up and Kiss your AXE.
To
qualify in these contests, for example in ‘Kiss your AXE’ step 1 – Kiss
your favourite AXE product, step 2 – take a selfie when your kissing
your product, step 3 – upload it on Twitter, Facebook or Instagram with
the #KissForPeace and stand a chance to win a trip to Berlin. The
central idea of this contest was to draw awareness about the new
product, and the themes arose from the variant name itself – in a world
filled with war, the greatest weapon is love. Make love, not war with
new AXE Peace.
2. Turkish Airline
Selfies
are great way to get your customers involved, but roping in celebrities
is a great way to increase participation and awareness of the contest.
Turkish Airlines took its #SelfieShootout contest one step further by hiring Kobe Bryant and Lionel Messi to market the campaign via a YouTube video.
The
#SelfieShootout contest lasted for 3 months. 2 winners were announced
on the basis of most likes they received on social platforms and they
were rewarded a Turkish Airlines roundtrip flight ticket. The YouTube
video received more than 130 million views within two weeks of its
release. It just shows incorporating selfie + celebrities = Viral
campaign!
3. Kenneth Cole
Kenneth Cole launched their selfie contest
on January 31st 2014 and it ended on 31st March 2014. To participate
the contestants had to follow their Instagram account, take a selfie
with the message strip and post it with the hashtag #DressForYourSelfie.
Winners stood a chance to win free shoes a year!
With
this contest, the brand is trying to showcase the perfect example of
leveraging user-generated content through the means of those message
strips, it increases visibility of the brand, and helps gain more
followers & credibility. Great way to get the word out, by inducing
selfies and mind-numbingly amazing perk!
4. T-Mobile
T-Mobile has launched its back-to-school selfie contest #GradeUp
wherein the contest consist of 5 entry periods and each entry period is
divided into 2 parts – voting day & selfie day. To qualify
participants have to follow T-mobile on their Instagram account, then
they need to vote daily for their favourites and lastly have to post
their selfie on the designated day on Instagram mentioned with the
hashtags #GradeUp and #Sweeps. At end of contest 5 winners will be
announced for each entry period and they will be rewarded with a prize
package.
This
contest is a great way to get an understanding of which product the
users prefer as they are made of vote daily between two products, thus
giving a better understanding of their consumer’s choices!
5. Ponds
Ponds
tapped into the selfie craze as well and ran the selfie contest on
Twitter wherein followers had to upload selfies with the hashtag #PondsSelfieReady.
They promoted this contest on their Facebook page as well to increase
awareness and participation. The contest begun on 18th April – 12th June
2014, the contest had 2 phases.
Simply click your selfie and upload it on the microsite
to stand a chance to be showcased on a billboard across 6 cities. 3
winners were announced on 12th June and the ones who were shortlisted,
were presented with a Ponds hamper. Ponds ran a very well executed
contest, it being such a long duration created enormous buzz around it
and in-turn increased participation.
Get inspired with these
contest ideas and think how you can tap this to create next Selfie
contest. All you need to do is carve your own niche, and use the medium
to engage users with your brand and let them talk about your brand. To
ease out your process of planning & implementing make use of various contest tools to boost your results.
Have
you seen any other brand leveraging the power of selfie in their social
media campaigns? Plus a little insight into what did you like about the
campaign? Share your thoughts below!
Content Source - http://blog.digitalinsights.in/selfie-contests-on-social-media
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